Having read Fast Food Nation by Eric Schlosser, I was already reasonably familiar with Ray Kroc and so when I saw the trailer for The Founder, I was very keen to check it out. The film starts out slow and sets the scene with Ray Kroc – your stereotypical salesman. As he struggles time and time again, it’s hard not to feel sorry for the guy, particularly when he is ridiculed by his so called friends at “the club”. It is perhaps one of the most touching scenes in the film where his wive stands by him with this opportunity and explains “it’s different”. Such a shame as you witness his descent from driven entrepreneur into an almost maniacal, self centred tyrant. On one hand, it’s hard not to be impressed by his entrepreneurial drive – he saw the opportunity with McDonalds and its revolutionary approach to food delivery and he ran with it. But when you consider the casualties along the way (friends, relationships, morals) you also think that it might be a bit of a hollow victory…..a 7,500 worldwide restaurant with $8 Billion of revenue hollow victory.
An interesting tale that I am glad I watched. I’d definitely recommend but wouldn’t be rushing back to watch it again. 7/10